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VIDEO: Cigarette warning labels more repulsive than ever

'Poison in every puff': The disturbing new labels are part of a campaign aimed at trying to lower smoking rates in Canada to less than five per cent by 2035

New warning labels are starting to appear on cigarette packs in Canada — and the images are more graphic than ever. 

A bulging lump on someone's tongue.

A big toe that has turned greenish-black from gangrene.

A smoker's infant in hospital, connected to a breathing tube. 

The repulsive new labels are part of a campaign aimed at slashing smoking rates from about 10 per cent to less than five per cent by 2035. The same campaign was behind the recently introduced warnings that now appear on every individual cigarette — including the words "Poison in every puff."

Do these types of warning labels actually work?

We asked Rob Cunningham, a lawyer and senior policy analyst at the Canadian Cancer Society, during a recent episode of Village Media’s Inside the Village podcast.

You can watch the full episode HERE.

Hosted by Scott Sexsmith and Michael Friscolanti, the Editor-in-Chief of Village Media, Inside the Village is a news and current affairs podcast that provides a weekly window into some of the best local journalism from across our chain of Ontario newsrooms. Produced by Derek Turner, the program also explores bigger-picture issues that impact people across the province.

Every episode is available HERE. If you prefer the audio version, it is available wherever you find your favourite podcasts.

Have something to say? You can reach us at [email protected].

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